COVID-19 has reshaped consumption habits of a common person; a) Examine these changes in detail. b) Discuss whether the changes in these consumption patterns are permanent or bound to reverse to original when the pandemic is over.
COVID-19 has reshaped consumption habits of a common person; a) Examine these changes in detail. b) Discuss whether the changes in these consumption patterns are permanent or bound to reverse to original when the pandemic is over.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q1) COVID-19 has reshaped consumption habits of a common person;
- a) Examine these changes in detail.
- b) Discuss whether the changes in these consumption patterns are permanent or bound to reverse to original when the pandemic is over.
explain in details
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