Ms. Zamzam owns a small company with very limited resources. Which target marketing strategy is suitable for her company? None of the options She could serve only one or a few segments. She could serve all the GCC market segments She could serve all the market segments in the world
Ms. Zamzam owns a small company with very limited resources. Which target marketing strategy is suitable for her company? None of the options She could serve only one or a few segments. She could serve all the GCC market segments She could serve all the market segments in the world
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ms. Zamzam owns a small company with very limited resources. Which target marketing strategy is suitable for her company?
None of the options
She could serve only one or a few segments.
She could serve all the GCC market segments
She could serve all the market segments in the world
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