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- Read the following extract and then answer the question below Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your Chef has just completed a tour of local restaurants and has identified three new dishes that he believes will be top sellers in your chain. Before introducing the product, you must go through the steps in the new product development process to determine the sales and profit potential of the new dishes. Outline the steps in the new product development process and explain what you will do at each step to evaluate the new dishes before putting them on the menu.What are the main advantages of a market-oriented approach Why might a market-oriented approach be unsuccessful?. Assume you have joined a company as a sales manager for Laptop Sales & services. This company was recently selected as authorized distributor for HP India personal computer products. As a distributor, your company is required to perform various tasks such as prospecting, promoting, preparing technical offers, negotiating, and getting orders, executing orders, collecting payments, giving pre & post sales services and maintaining excellent customer relationship. Your company is required to operate in New Delhi (including NCR). Develop a compensation plan for your salespeople, including financial and non-financial compensation methods.
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