Q1: Conduct online research and find information associated with the following two companies. Rate them as high, moderate, or low on the following dimensions of five forces framework: Qantas (QAN) Woolworths Rivalry Threat of new entrants Threat of substitute products Bargaining power of suppliers Bargaining power of buyers (a) Explain the rational for your ratings. (b) Given your ratings, which company is likely to earn higher return in the next five years. (c) Which of the above company is more heavily affected by COVID-19 and why?

Q1: Conduct online research and find information associated with the following two companies. Rate them as high, moderate, or low on the following dimensions of five forces framework: Qantas (QAN) Woolworths Rivalry Threat of new entrants Threat of substitute products Bargaining power of suppliers Bargaining power of buyers (a) Explain the rational for your ratings. (b) Given your ratings, which company is likely to earn higher return in the next five years. (c) Which of the above company is more heavily affected by COVID-19 and why?

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

See similar textbooks

Similar questions

A brand is “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors”. ~American Marketing Association Brand Plays many roles, keeping this definition in mind try to explain what kind of roles Brands play for: - Customers - Company - Competitor
Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?
Q4. With help of an illustration, state and describe the four major sets of segmentation variables that might beused in segmenting consumer markets.
Q : Give a brief description of market segmentation and the purpose of it
Q 1. Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor’s office differ from those offered by a bank?
what is Michelin's position relative to competitors being but not only (Continentals, Pirelli, Bridgestone, goodyear, Linglong, Dunlop) using a perceptual map look like, and why, with one axises being longevity and the other side being preformance. and not use price for the other axises
Rivalry among competing sellers grows in intensity when A) rivals have similar strategies and buyer demand is growing rapidly. B) rivals' products/services are sold at widely varying prices and the number of rivals is fewer than 5. C) buyer demand is growing slowly and the industry is composed of several competitors that are fairly equal in size and competitive capability. D) the products/services of rivals are strongly differentiated and buyers have high switching costs. E) there are so many industry rivals that it is very hard to anticipate any one competitor's actions.
Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential
In which one of the following situations/circumstances is it most reasonable for a company to consider modifying its strategy to cater to buyers looking to purchase stylish high-quality athletic footwear by strongly differentiating its branded footwear from the offerings of rival companies on the basis of "high" S/Q ratings (8.5 stars or higher) and marketing this footwear at well above-average prices? When the managers of most other companies believe selling a large volume of branded pairs is much more important to achieving the investor-expected image rating than is producing and marketing branded footwear with a well-above average S/Q rating When most every other rival company seems to be pursuing a low-cost/low-price/high- volume strategy When a company's strategy to differentiate its product offering from rival brands on the basis of a high S/Q rating is easily defeated by rival companies pursuing a competitive advantage based on well above-average spending for brand advertising…
whatbis the salient factor that needs to be included when doing a market feasibility?
Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made. Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!
B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since national safety is at stake, the selection of which brand to purchase is a matter of group decision-making process. Using the five key roles in the organizational buying center, identify who will be the users, influencers, buyers, deciders, and gatekeepers and explain how each will influence the decision of choosing which brand must be procured.