With help of an illustration, state and describe the four major sets of segmentation variables that might be used in segmenting consumer markets.
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Q4. With help of an illustration, state and describe the four major sets of segmentation variables that might be
used in segmenting consumer markets.
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- 2) Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables. (3 valid points of descriptionName and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?
- 2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOMQ : Give a brief description of market segmentation and the purpose of itQ2: What is market segmentation and what does it mean to proflie the target audience?
- Q (a) Market targeting can be carry out at several different levels. Explain micro-marketing andundifferentiated marketing strategies.1 Explain the concept of brand loyalty and Woolworths approach to increasing brand loyalty. 2 Explain Woolworths leadership role in the distribution channel. (4) 3 Identify three criteria Woolworths could use for market segmentation. Justify your choices.What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysis