H&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate
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- 1. "Torches of Freedom" was a campaign designed to increase acceptance and popularity of smoking for women, which at the time was taboo. Group of answer choices True False 2. The Press Agentry Era is known for: Group of answer choices Influencers All of the above are INCORRECT Publicity Stunts Corporate Social Responsibility 3. Public relations research includes formal and informal methods. Group of answer choices True FalseChapter 14 discusses the nature of problem recognition.Imagine you are a marketing manager for Nissan X-Trail4Dogs and designing a marketing strategy to stimulateproblem recognition:a. Would you focus on the actual state or thedesired state? Why?b. Describe a sample advertisement or promotionalcommunication that you might use in a campaignbased on your answer for part a11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation
- Chapter 10 discusses Maslow’s hierarchy of needs.Which of the needs in Maslow’s hierarchy of needsdoes the Let’s Move! Campaign hope to activate inyoung consumers by encouraging them to makehealthy food and exercise choices? (Hint: Multipleneeds could be correct.)Please indicate and explain whether you agree or disagree with the statements. Please explain your answer with example(s) Only agree/disagree, true/false or right/wrong answers will not be evaluated. 1. The difference between human needs and wants is that needs are not created by marketers. Explanation:I am having problems with these parts.... Target ConsumerTarget consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market SegmentComprehensive description of the target market segment.
- Probabilty is important to business analyses. Comment with examples41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2A new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? * A. Demographic segmentation B.Behavioural segmentation C .Psychographic segmentation D. None of the above E. All of the above
- Give atleast 5 sentences that explains why this topic is appropriate to be a research topic And why is this a research problem; "The Relationship between service quality and customers' fulfillment in Courier Service industry"Use the multiattribute attitude model to assess10 students’ attitudes toward several brands in thefollowing product categories. Measure the students’behavior with respect to these brands. Are theyconsistent? Explain any inconsistencies.a. Television news programb. Sports drinksc. Healthy dinnersd. Fast-food restaurantse. Exercisef. Coffee shopsSpirit Advertising agency created the "Einstein Kid" ad for Candia Milk that featured a brainy Einstein look-alike kid with the catchy tagline "Building Brains". Candia ad links the attributes of Milk to Baby intelligence. Instant reaction among the people was uniformly positive which Earned Spirit Beirut a Pikasso Award 2013. This is an example of: * Hierarchy of effects Means-end theory Visual image O Cognitive approach TOSHIBA