Two statements are given below: Statement – I : Product concept of marketing holds that consumers would favor those products that are available and highly affordable Statement – II : Production concept of marketing holds that consumers would not buy enough of the company’s product unless the company undertakes a substantial promotional effort Choose the correct option from the four options given below: Statement I is correct and II is wrong Statement II is correct and I is wrong Both statements are correct Both statements are wrong

Two statements are given below: Statement – I : Product concept of marketing holds that consumers would favor those products that are available and highly affordable Statement – II : Production concept of marketing holds that consumers would not buy enough of the company’s product unless the company undertakes a substantial promotional effort Choose the correct option from the four options given below: Statement I is correct and II is wrong Statement II is correct and I is wrong Both statements are correct Both statements are wrong

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter11: Product Concepts, Branding, And Packaging

Section11.1: Gaga: Not Just A Lady

Problem 2VC

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