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- QUESTION 2 (a) What brand personality? (b) Why marketers need to understand customers personality?Q3) discuss how the idea of an ideal self image of a consumer could can be used by a marketer in the following product categories: Cosmetics Mobile phone Beverages kindly complete in details in each patsConduct a SWOT analysis on MYMUESLI brands?
- Conduct a segmentation method for SK-II company skincare product! With a product like thisConsumer behavior question Combine at least two segmentation bases for targeting each of the following products. Explain your choices. Men’s sneakers Women’s cocktail dresses hybrid cars d. e-readersWhat is Value Positioning ? Explain
- How does category management helpretailers?4. List and describe types of customers and what would be the marketers action?Which product would you expect to be associated with least amount of consumer price-level awareness?• Toothbrush • Electric can opener • Grandfather clock • One-gallon container of milk
- Pick three brand names that utilize a morphemicapproach and three that utilize a phonemic approach.Are the morphemes and phonemes consistent withthe overall positioning of these brands?What are the three stages marketers use to measure brandloyalty?Evaluate Zipcar based on benefit-based positioning.