Cultural SocialPersonal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors.
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- Use the Wheel of Consumer Analysis to describe how affect, cognitions, and behaviors interact with environmental factors in a textbook purchase situation.Cultural, Social, Personal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific *smart phone* you have? Expalin those factors.The traditional marketing strategy of selling sunscreen to customers vacationing on the beach is an example of how consumers' decisions. factors influence O cultural O economic O situational O psychological
- For the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars VacationDo you anticipate any changes in your lifestyle inthe next five years? What will cause these changes?What new products or brands will you consumebecause of these changes?Why are marketers interested in consumer lifestylesand what dimensions do they use to measure lifestyle?Describe your lifestyle along those dimensions andidentify consumption-related activities based on yourlifestyle.
- How can marketers make sure consumers don't suffer from post purchase dissonance after purchasing a sustainable fashion item ?Respond to the questions in Consumer Insight 5–1Table 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.
- LIST DOWN POSSIBLE PRODUCTS THAT ANSWER THE NEED IN EACH CATEGORY BASED ON LIFESTYLE:- How people live- How people work- How people play- How people invest- How people dieWhat is the critically assess the impact of personal factors on the consumer buying decision process. Explain in details.Why is consumer behaviour of relevance in doing business? Illustrate with 2 real-life examples.