Cultural Social, Personal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors
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- Q - Cultural SocialPersonal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors.Cultural, Social, Personal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific *smart phone* you have? Expalin those factors.For the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars Vacation
- LIST DOWN POSSIBLE PRODUCTS THAT ANSWER THE NEED IN EACH CATEGORY BASED ON LIFESTYLE:- How people live- How people work- How people play- How people invest- How people dieThe traditional marketing strategy of selling sunscreen to customers vacationing on the beach is an example of how consumers' decisions. factors influence O cultural O economic O situational O psychologicalTable 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.
- 1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.Humans are social beings whose purchase decision are influenced by their social settings and surroundings.Taking the foregoing statement into consideration, analyse the four (4) social factors that can explain some of consumer purchase behaviour. In addition, show why marketers should ty to understand these social factors.11-33. In what ways are the components of P&G’s marketing mix being affected by the situation described in this case? Give examples to illustrate.
- Use the Wheel of Consumer Analysis to describe how affect, cognitions, and behaviors interact with environmental factors in a textbook purchase situation.Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?Consumers are often likely to go through all steps of the purchase decision process when they are buying goods for which the financial or social implications are significant. O a) True © b) False