Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for? WEEK #5 Consumer Buying Behavior Purchase: Where can you purchase toothpaste? What payment methods are available? Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased?
Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for? WEEK #5 Consumer Buying Behavior Purchase: Where can you purchase toothpaste? What payment methods are available? Reaction: What would constitute a consumer being pleased with a purchase? Why would he or she be displeased?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
Related questions
Question
Transcribed Image Text:Stage
Buyer Behavior in this Stage
Need Recognition:
When does someone determine
when it is time to buy a new tube
of toothpaste?
What scenarios call for someone
needing a new purchase?
Information Search:
What avenues of research are
available?
Evaluation of Alternatives:
What are some different brands
of toothpastes?
-Price comparisons
-Reviews
-Special features
What features might the customer
look for?
Transcribed Image Text:WEEK #5
Consumer Buying Behavior
Purchase:
Where can you purchase
toothpaste? What payment
methods are available?
Reaction:
What would constitute a
consumer being pleased with a
purchase? Why would he or she
be displeased?
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