Bloom Ice cream a new concept of healthy food service provider that offers healthy ICE Cream to a target segment seeking healthy life style , supported by a market place physical representations, assist them in the following : Identify their product ( Rev , Evo ….etc)Chose one strategy ( cost leadership , focus or a mix…..etc) and why ?There are at least eight different pricing techniques for established goods and services. Explain four of those techniques that could match their offered services and under what conditions as owners they should use them

Ice creams can be a regular treat or a craftsman's extravagance. A frozen yogurt valuing system…

Answered: Bloom Ice cream a new concept of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Bloom Ice cream a new concept of healthy food service provider that offers healthy ICE Cream to a target segment seeking healthy life style , supported by a market place physical representations, assist them in the following :
Identify their product ( Rev , Evo ….etc)
Chose one strategy ( cost leadership , focus or a mix…..etc) and why ?

There are at least eight different pricing techniques for established goods and services. Explain four of those techniques that could match their offered services and under what conditions as owners they should use them

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