to adress potential challenges in a scenario where a furniture company from romania with very high operational capabilities want to use direct export as an entry mode strategy in poland , regarding marketing and deisgn , what solution would you recommend ?
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to adress potential challenges in a scenario where a furniture company from romania with very high operational capabilities want to use direct export as an entry mode strategy in poland , regarding marketing and deisgn , what solution would you recommend ?
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- Suggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.Discuss why you believe the products sold by Cape Union Mart is a good example of an exportable product.There are multiple ways a company can enter a foreign market. Explore two possibilities such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?
- what would be the potential challenges in a scenario where a furniture company from romania with very high operational capabilities want to use direct export as an entry mode strategy in poland , regarding marketing and deisgn ?Explain the steps and procedure to follow for a good export plan for a good product or service from your country of origin to other country.Explore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?
- Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.What issues could cause the business to rethink its choice of country of import? Why?You are operating in Jamaica and want to market your Hand Sanitizers to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.
- A company in Malaysia produces a flavoured instant coffee. What entry mode is suitable if they want to market their products in the local market.Summarize by identifying 5 lessons you have learned about international marketing from Netflix’s experience.Despite companies engaging foreign agents and distributors in their distribution channel, unauthorized international traders are able to legally import various genuine products into Ghana. With relevant illustrations, discuss five (5) reasons why manufacturers should be worried.