no chtgpt used i will give upvote Based on the following figure which summarizes the demand of a repre-sentative consumer, corresponding marginal revenue, and relevant costs for your product,determine your firm's optimal price, output, and the resulting profits for each of the followingscenarios:a. You charge the same unit price to allconsumers.b. You engage in first-degree price dis-crimination.$160$140$120c. You engage in two-part pricing.d. You engage in block pricing.Price$100$80$60MC=AC$40$20MRD$00102030405050Quantity

The question asks you to find the impact of the discharged wastewater from the proposed plant on the…

Answered: Based on the following figure which…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

The role of value and price communications is to protect your value proposition from any of the following except: a. competitive encroachment b. improve willingness to pay c. acquire the product in the desired location d. increase the likelihood of purchase
Describe information that consumers may perceive from price. For example, some consumers think that if an item has a high price, then it will probably be better than its competitors. That may or may not be true.
Which of the following is an internal factor that affects pricing decisions in a company? * ) The forces of demand and supply in the market Consumers' perception of value The degree of inflation in the economy The overall marketing strategy of the company
The more formal "business 3 points attire" look of corporate dress of the 1980s and 1990s gave way to the "business casual" look of the 2000s and 2010s. This is an example of a: * Business Casual vs. Business Fad Style O Subculture Fashion
Please read below scenario in which a consumer explains how she made purchasing decision for a car. First of all, I decided on the price and security features of car. Then, I determined my criteria about other features such as the oil amount consumed per 100 km, diesel or gasoline and so on. When I searched for information on the Internet, I felt that Brand X can offer me favorable alternatives. I visited one of the showrooms of Brand X. I loved this red car and purchased it. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Standard Learning Hierarchy b) The Low-Involvement Hierarchy c) The Experiential Hierarchy d) All the above
Consider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone. Which one of those framings is this advertisement attempting to accomplish? Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service? Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone? Explain your reasoning.
3. Discuss the role of customers' perception of value and the product's cost in setting the price.
Explain how a brand of a commonly purchased consumer packaged goods, such as toilet tissue, could be skim-priced? A service provider has decided to charge his customers P5, 000 for every upholstery cleaning service. The customer thinks that it is a steal , since the service provider is doing a great job and thinks that it could have costed them at least P7, 000 had they agreed to the first service provider that they went to. The total cost to the provider is P2, 000 which include the cleaning materials and labor. Identify the ceiling price and floor price of the service. Should the service provider decide to increase his price to P6, 500, do you think it is still acceptable to the customer? Why? Give an example of a situation where a price that is low with respect to the product’s VTC would not serve as an incentive to buy. What would be the implications of this for the use of a penetration strategy for pricing his product? RESEARCH: What is a pioneer advantage? Describe…
all of the following are commonly used to create a hurdle for price-sensitive consumers to overcome in order to get a lower price EXCEPY a. bundling b. group pricing c. coupons
List the general approaches to pricing. Select examples of products that you regularly use. i. Notice the price of each of these items For each item, ii. State the main benefits you are looking for in using the product. iii. Does the price communicate the total benefits sought? iv. Does the product’s price suggest good value? v. Do you think the manufacturer or retailer is overcharging or undercharging consumers for the product?
Which measures the changes in the prices of a "market basket" of some 100 goods produced by typical manufacturers? The Producer Price Index The Consumer Price Index The GDP price index The International Pricing Index
You are making a special hot chocolate that costs you $0.45 per serving. You sell each serving for $3.50. What is the beverage cost percent?

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