4. Using the iPhone as an example, describe the following: -       The augmented product -       The potential product -       The product attributes  5. Using an example of your own, differentiate between an organisations product line and its product mix?  6. Briefly outline the stages in the product life cycle. Provide an example of a product in each stage of the product life cycle

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
Problem 3DYMP
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4. Using the iPhone as an example, describe the following:

-       The augmented product

-       The potential product

-       The product attributes

 5. Using an example of your own, differentiate between an organisations product line and its product mix?

 6. Briefly outline the stages in the product life cycle. Provide an example of a product in each stage of the product life cycle

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