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- Why do sponsoring companies or organizations change and how might a long-running sponsorship relationship be maintainedGo to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?List, explain and discuss some of the major problems of promotional management. How have these agencies tried to resolve these problems?
- Are sponsorships a part of advertising or a different kind of promotional method?Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.Identify the different promotion objectives companies may use.
- For Further Research (Individual) More and more firms are engaged in multichannel promotion programs. You can learn about many of these by searching library or Internet sources. Some Internet sources that may be useful are the following: Brandchannel.com Adweek.com (Adweek magazine) NYTimes.com (New York Times) Adage.com (Advertising Age magazine) Gather information on one or more multichannel pro- motion programs. Develop a report that describes the program(s) and makes suggestions for how it or they might be improved.In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?Best Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product? Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?