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Consider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone.  Which one of those framings is this advertisement attempting to accomplish?  Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service?  Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone?  Explain your reasoning.

Consider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone.  Which one of those framings is this advertisement attempting to accomplish?  Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service?  Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone?  Explain your reasoning.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider the advertisement for a gutter cleaning service shown below.

  • What is the external reference price in this ad?
  • According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone.  Which one of those framings is this advertisement attempting to accomplish?  Explain your reasoning.
  • If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service?  Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone?  Explain your reasoning.
€189 Clean those clogged gutters BEFORE they cause damage to your home. Maximum of 100 Linear feet. Gutter guards could require additional charges. Gutter guards could require additional charges Expires 09/15/20. Gutter Cleaning
Transcribed Image Text:€189 Clean those clogged gutters BEFORE they cause damage to your home. Maximum of 100 Linear feet. Gutter guards could require additional charges. Gutter guards could require additional charges Expires 09/15/20. Gutter Cleaning
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