Conduct research on a real-world retailer’s trade discounts and policies, and discuss the following questions.
• Which company did you choose? What do they sell?
• What is a trade discount?
• What products are subject to a trade discount?
• Describe the discount terms/program in detail. Give examples.
• Are there any restrictions?
• What incentive does this company have to give a trade discount?
• How does this discount benefit the buyer?
• If the buyer had to choose between receiving a trade discount or regular cash purchase discount, which would benefit them more? Why?
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