Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
Question
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Chapter 5, Problem 1CE
Summary Introduction

To determine: The task performed, skills needed and opportunity outlook of the graphic designer.

Introduction:

Graphic designer is the one who communicates the ideas through visual concepts that inform, inspire and attract customers. Graphic designers develop the overall layout and production designs for the advertisements, magazines and corporate events.

Expert Solution & Answer
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Answer to Problem 1CE

Tasks of graphic designer include the use of digital illustrations, photo editing software, layout software to create designs, create visual elements, design layout and present design concepts to clients.

Skills needed for the graphic designers include analytical skills, artistic ability, communication skills, computer skills and creativity.

Strong competition is expected to be faced by the graphic designers. Opportunities are good for the candidate who has latest technologies, design trends and techniques.

Explanation of Solution

Graphic designers communicate ideas through the combination of art and technology; various artistic elements are used to achieve the decorative effects. Graphic designers work with text as well as images. Various tasks that are performed by the graphic designers are as follows:

  • Determine the scope of the project by meeting the client.
  • Create designs with the help of digital illustrations and photo editing software.
  • Design the layout and select color, typefaces and images to use.
  • Before the designs go out to print or publish, final review of designs for the error must be done.

Graphic designers usually need a bachelors’ degree in related field. However, any graduate candidate with the technical training in the graphic designing field can pursue for graphic designing. Other skills required for the graphic designers are as follows:

  • Analytical skill: A graphic designer should be good in the analytical skills, graphic designers should work as per the client’s point of view and the work done should convey the message client wants to convey.
  • Artistic ability: A graphic designer must possess good artistic abilities; designer must be able to create artistically interesting and appealing designs for the customers.
  • Communication skill: The good communication skill should be must in a graphic designer for better communication with the clients about the requirements and designs to ensure that the designers portray exactly what is expected from them.
  • Creativity: Graphic designers should have good creativity level to find new ways to develop unique designs for the customers to communicate their ideas and vision.

Growth opportunity for the graphic designers is quite competitive, graphic designers are expected to grow at that rate of 4% in a decade. There is tough competition for graphic designers; so for long survival, a graphic designer must possess good and competitive skills to grow in such competitive market.

Conclusion

Thus, it can be concluded that graphic designers have various tasks to be performed, required good skills to survive in the competitive market and opportunities are comparatively low for the graphic designers than the whole market force.

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