MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 18.2, Problem 2C
Summary Introduction
To explain: Usefulness of personal selling for Mistine products.
Introduction: Mistine cosmetics is an established brand and its unique marketing strategy is personal selling. The brand’s co-founder is a doctor and that helps in winning the trust of the market for the products that are affordable and high quality at the same time. The onetime purchaser of the product is often interacted by the company employees that help in repurchasing in case of satisfied customers and take feedback on improvement by the unsatisfied customers.
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MARKETING 2018
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