MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 14.1, Problem 1VC
Summary Introduction
To determine: The distribution channel used by Company T and the reason for it being appropriate for Company T.
Summary: Company T is a chocolate company that deals in stone-ground country M’s chocolates. They make these chocolates in a classic country M’s tradition. They have a very big distribution channel and they sell their chocolates through these channels by making huge profits. The company's main aim is to create better relations with its customers and achieve customer satisfaction in the best way possible. They also offer factory tours to their site a nominal entrance fee which goes to donation, people can enjoy watching the whole process of chocolate making on this tour.
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Chapter 14 Solutions
MARKETING 2018
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