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Which product attributes or features does Taco Bell appear to be using to position the Quesalupa, and why?
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- Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market?Chapter 12 outlines the VALS lifestyle segments.Which of these lifestyle segments is the most likelytarget market for Patagonia products? Could morethan one group be a good target market? Justify youranswerPositioning Strategies of Milkpak Vs Olpers?
- 2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?Explain using examples the contribution and significance that the 3 additional “P’s” have made to the extended marketing mix.Conduct a SWOT analysis on MYMUESLI brands?