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- 3. Qualitative data refers to all non-numeric data or data that have not been quantified and can be a product of all research strategiesSelect one:TrueFalseExplain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question) a) Survey research b) Focus group researchState and briefly explain three (3) factors you could consider while choosing a research topicor research problem.
- Wiid and Diggines (2021) Qualitative research is the collection, analysis and interpretation of data that cannot be meaningfully quantified. Based on this definition discuss characteristics of qualitative market research.Describe the purpose of casual research. How does itdiffer from descriptive research?As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study
- 6.Name and define all the stages in the marketing research process.Explain how this process is advanced with the latest use of technology application in marketing analytics.Define syndicated research? How do syndicated data and data available from other secondary sources differ? Which one is better?Discuss data analysis in qualitative research detailing how a researcher prepares qualitative data for analysis. Inyour discussion, distinguish between quantitative and qualitative data analysis using examples where appropriate.