Two years in business, coffee brand Trade Coffee is growing customer acquisition through ecommerce and social channels. Yet the company is also testing commercials on linear channels. “We want people to understand this is a quality product and we want to build trust in what we are offering,” said Melissa Barnes, CMO at Trade. “Video on TV is more of a storytelling medium, and we want people to see what Trade is over and over again.”………………… is a advantages of television advertisement. * 4 points Low reach. High frequency potential. High cost per contact. High level of clutter
Two years in business, coffee brand Trade Coffee is growing customer acquisition through ecommerce and social channels. Yet the company is also testing commercials on linear channels. “We want people to understand this is a quality product and we want to build trust in what we are offering,” said Melissa Barnes, CMO at Trade. “Video on TV is more of a storytelling medium, and we want people to see what Trade is over and over again.”………………… is a advantages of television advertisement. * 4 points Low reach. High frequency potential. High cost per contact. High level of clutter
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Two years in business, coffee brand Trade Coffee is growing customer acquisition through ecommerce and social channels. Yet the company is also testing commercials on linear channels. “We want people to understand this is a quality product and we want to build trust in what we are offering,” said Melissa Barnes, CMO at Trade. “Video on TV is more of a storytelling medium, and we want people to see what Trade is over and over again.”………………… is a advantages of television advertisement. *
4 points
Low reach.
High frequency potential.
High cost per contact.
High level of clutter
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