8. As a distributor for Unique Creation, you want to write a letter to the Marketing Manager to request for an updated price list of products. State the approach will you adopt in writing this letter. In not more than two (2) sentences, explain the reason for your choice of approach. 9. The grapevine is the social network of informal communication that helps people to interpret the organization. State 3 disadvantages of grapevine to an organization. 10. Adaptation is an essential component of effective communication. Explain 2 ways through which you can adapt your message, in not more than two (2) sentences.

8. As a distributor for Unique Creation, you want to write a letter to the Marketing Manager to request for an updated price list of products. State the approach will you adopt in writing this letter. In not more than two (2) sentences, explain the reason for your choice of approach. 9. The grapevine is the social network of informal communication that helps people to interpret the organization. State 3 disadvantages of grapevine to an organization. 10. Adaptation is an essential component of effective communication. Explain 2 ways through which you can adapt your message, in not more than two (2) sentences.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

Q 1. What are the major steps in developing effective communications? Q 2. What is an integrated marketing communications program?
Your Submission: 1 In order to secure a commitment from a consumer, what needs to happen first? 2 Complete a micro-commitment Conduct a sales call Complete a multi-step form Read user reviews More than one-third of shoppers who sample products buy them that same day. What principle of influence does this reflect? Reciprocity Liking Scarcity Commitment St
Which organizational department is responsible for positioning the company and its products to appeal to the target audience? Accounting and finance Human resources Research and development Marketing 2. Which function is performed by the information technology deparinent of an organization? Recruiting and onboarding Financial management Satware development Benefits and compensation 3. Which organizational department is responsible for identifing potential customers? Human resources Research and development Accounting and finance Marketing 4. What is true about the nature ol professional communications? lt is based on assumed prior knowledge. It uses relaxed language. It is used for the commercial benefit of an organization. lt is designed for a group of individuals who are already known. 5. Which organizational department is responsible for proper training in safely and maintenance in the workplace? Information technology Human resources Accounting and finance…
Match each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development Product development Business analysis Idea screening Test marketing Product launch Idea generation Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app Creating a prototype of the smartphone app Using Twitter to ask followers what prices they are willing to pay for smartphone apps Developing a social media site that allows college consumers to review and provide feedback on new product…
1a) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) "New Arrival image" Awareness Interest Desire Action Explain your answer: 1b) Consider the following sales promotion. What type of sales promotion is it? (Highlight one answer) Was 1599.97 and Now??? Deal Coupon Premium Contest Sweepstakes Samples Loyalty Program Rebates Explain your answer:
Directions: Presented in the word pool are relationship marketing terms. Write the best term that describes the given expressions. Tell whetther they are SOCIAL MEDIA, CONTENT MARKETING, CUSTOMER SERVICE, E-MAIL MARKETING AND RELATIONSHIP MARKETING. 4. Contains products information. 5. Building strong bond with customer. _6. Provides digital newsletter. 7. Uses platforms such as twitter. 8. Direct communication to customer. 9. Meeting all customers' needs. 10. Products specifications.
Identify atleast two differences between Consumer and Business Markets. Use Examples to explain. (200-300 words)
describe the impacts of Covid-19 on consumer behaviors in tourism and hospitality fields and how the tourism/hospitality companies can adapt to these changes. P lease give some examples when you explain. (More than 200 word)
Directions: Presented in the word pool are relationship marketing terms. Write the best term that describes the given expressions. Tell whetther they are SOCIAL MEDIA, CONTENT MARKETING, CUSTOMER SERVICE, E-MAIL MARKETING AND RELATIONSHIP MARKETING. 7. Uses platforms such as twitter. 8. Direct communication to customer. 9. Meeting all customers' needs. 10. Products specifications.
describes activities whereby the company pays search engine companies to be 10) featured in the results of particular keyword searches that serve as a proxy for the consumer's product or consumption interests. A) Search engine marketing (SEM) B) Search marketing C) Search engine optimization (SEO) D) Paid search E) Search targeting 11) Transportation companies, independent warehouses, banks, and advertising agencies assist in the distribution process but don't take title to goods or negotiate purchases or sales. This group of intermediaries are called collectively known as A) wholesalers B) facilitators C) agents D) distributors E) merchants 12) When Apple accepts used cell phones from customers and extracts components and materials from them for use in other products and manufacturing processes, it is operating a(n) A) collection depot B) remanufacturing operation C) reverse-flow channel D) environmental channel E) salvage operation 13) Intermediaries that buy, take title to, and…
H10. Assume you are the Marketing Manager for a local Health and Wellness firm. Prepare a report for the upcoming department meeting on Direct Marketing to explain the importance of direct marketing as a marketing communications tool. What are the four (4) strengths and four (4) weaknesses of direct marketing, and when do marketers generally use this tool?
If a consumer uses the Low Involvement Hierarchy, what is the related strategy to convince her? a) Brand awareness should be increased through effective communication.b) Marketers should focus on the design aspects of the product.c) Information about the product attributes should be avallable in each consumer touchpoint.d) Sales representatives should be knowledgeable to answer the complex questions of consumers.