Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5 5 1 565246335 5 Analyze the data and write a short report. Your report must contain 1. A frequency distribution of respondents' age, gender and race. 2. Tables showing the total average consumption of the three types of foods and the two types of drinks. 3. Cross-tabulation of the respondent's a. Age and sex with drink preference. b. Race and sex with food and drink preference. 4. From the results, develop a problem statement and deduce a research objective. 5. How would you conduct such a survey? Consider that it was conducted on schoolchildren in a school. Be specific about the approach, the amount of workers involved, the place and time of the survey. 6. Create a questionnaire (with at least 8 questions) that would lead to the results of the survey 7. Give in detail two suggestions how the canteen owner could use the analyses of the survey.
Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5 5 1 565246335 5 Analyze the data and write a short report. Your report must contain 1. A frequency distribution of respondents' age, gender and race. 2. Tables showing the total average consumption of the three types of foods and the two types of drinks. 3. Cross-tabulation of the respondent's a. Age and sex with drink preference. b. Race and sex with food and drink preference. 4. From the results, develop a problem statement and deduce a research objective. 5. How would you conduct such a survey? Consider that it was conducted on schoolchildren in a school. Be specific about the approach, the amount of workers involved, the place and time of the survey. 6. Create a questionnaire (with at least 8 questions) that would lead to the results of the survey 7. Give in detail two suggestions how the canteen owner could use the analyses of the survey.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
Related questions
Question
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps