Q 4. "Consumers behave differently when they are in groups. Their buying behavior entirely changes and they would buy things which they normally wouldn't. It has also been observed that customers spend more in groups. Marketers can capitalize on this behavior to increase sales." Being Manager of women's apparel store how would you attract and convert group buyers? Frame your answer keeping in mind the present scenario where social distancing is a must and the nature of your business is high contact.

Q 4. "Consumers behave differently when they are in groups. Their buying behavior entirely changes and they would buy things which they normally wouldn't. It has also been observed that customers spend more in groups. Marketers can capitalize on this behavior to increase sales." Being Manager of women's apparel store how would you attract and convert group buyers? Frame your answer keeping in mind the present scenario where social distancing is a must and the nature of your business is high contact.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section6.2: Mattel Uses Market Segmentation To Stay On Top

Problem 1C

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