How does an opinion leader influence the buying decision process of reference group members? 2. In what ways does social class affect a person’s purchase decisions? 3. What is culture? How does it affect a person’s buying behavior? 4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.
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1. How does an opinion leader influence the buying decision process of reference group members?
2. In what ways does social class affect a person’s purchase decisions?
3. What is culture? How does it affect a person’s buying behavior?
4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.
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- subcultures that affect consumer buying behaviour may be? a) religion b) gender c) geographical situation d) teenage consumers1. Answer the following. • What is the consumer market and the four major sets of factors that influence consumer buyer behavior? • What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?Consumer behavior is strongly influenced by many internal factors or conditions including demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings. Based on the brand of your current mobile phone; please discuss the psychological factors which influenced your buying decision. (providing a clear justification for each of the factors discussed).
- Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior.Describe the characteristics of Generation Z. What differentiates GenZers from otherdemographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss theimpact of changing structure of the age population of Baby Boomers and GenXers in consumerspending and buying behaviour. Why is this trend important to marketers?involves dividing up consumers into groups that share similar characteristics such as demographics, interests, needs, or location because the potential users of a product are not alike, and what appeals to one group may not interest the others. * Market segmentation Market mix Market lifestyle Market capital
- A buyer who wants a product for personal use would be identified as which type of market? Group of answer choices a) Consumer b) Industrial c) Demographic d) GeographicBaby Boomers have not become invisible to allmarketers and companies. Brainstorm and researchan example of a company that actually is targetingBaby Boomer women. Write a brief summary of(a) the name and background of the companydescribing (b) the product the company makestargeting these women and (c) how this product isbeing received by Baby Boomer womenA buyer who wants a product for use in making other products would be identified as which type of market? Group of answer choices a) Consumer b) Industrial c) Demographic d) Geographic
- People with common Activities, interests, and opinions are grouped together into a given lifestyle. A company that segments its market according to these different lifestyles is using _____ segmentation. Group of answer choices psychological demographic psychographic benefit geographicAmong sociocultural influences on a consumer are the views, opinions, and behaviors of other people. O True O False QUESTION 17 Business-to-business (B2B) marketing is very similar to consumer marketing. O True O False QUESTION 18 Buyer-seller relationships are typically more important and developed in B28 than in consumer markets. O True O False QUESTION 19 "Derived demand" by a business refers to its needs to purchase goods and services which will increase profits and/or reduce costs. O True O False QUESTION 20 Those who use, influence, decide, and buy may be separate or in some combination when making a business purchase. O True O False1. What are boomerang kids? 2. What is the FLC, and why is it important to marketers?