Please simply answer this easy question posted below Company A decides to spend its promotion money to organize a fancy gala for its top 100 wholesalers and recognize them for supporting the sales efforts of the company. Company Bdecides to invest the promotion budget in offering retailers a higher payment than competitors to feature Company B's brands more prominently in stores. Given this information,which of these is correct?O A. Company A is using a consumer promotion, Company B is using a trade promotionO B. Company A is using a trade promotion, Company B is using a consumer promotionC. Both companies are using trade promotionsOD. Both companies are using consumer promotions

Introduction Every Marketer aims to increase the sales of the goods and services. The way to achieve…

Answered: Company A decides to spend its…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional theme
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
Which one among the following is most commonly used promotion method in business to business situation? O a. Advertising O b. Personal selling Oc Sales promotion Od. Publicity of stion
Which of the followings cannot be considered as an element of promotion mix companies? a. Integrated marketing b. Sales promotion C /Advertising and public relations D / Personal selling
Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure and (b) corporate travel departments that select the air-lines to be used by company employees.
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
Nicholas Anderson, a marketing specialist for a manufacturer of microwaves, is looking for ways to reach potential customers who typically avoid advertisements. Which of the following would be the most economical and effective promotional tool for Nicholas to use? O lifestyle marketing O bundling products O public relations O brand contacts O personal selling
Rogain was the first branded prescription drug to be directly targeted to males with early signs of balding. Rather than go through a traditional ad channel, the firm made the decision to aim the ads directly at the consumer, prompting the consumer to ask his doctor for a prescription. This is an example of using a ___________ promotional channel strategy. a. push b. pull c. IMC d. None of the above
7. Choose True or False. For most organizations, marketing budgets are substantial, making promotional mix strategies of little importance. False True
Which of the following is a sales promotion tool? a) You tube videos b) Advertising c) Loyalty cards d) Door-to-door selling
The Lexus and Black Panther product placement campaign is an example of a. personal selling. b. direct marketing. c. social media. d. advertising. e. sales promotions.
8. You are responsible for developing a comprehensive promotional strategy for a new product launch. Demonstrate your understanding of promotional concepts by differentiating between the two main kinds of promotional strategies - "push" and "pull". Provide real-world examples of each type and explain how and when they are used effectively to achieve marketing objectives in this scenario.

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