Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional theme
Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional theme
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this?
a. publicity objective
b. marketing differentiator
c. competitive advantage
d. sales promotional theme
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