, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of  Khaddi and your company wants you to deploy an efficient Marketing information system.   Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of  Khaddi and your company wants you to deploy an efficient Marketing information system.

 

  1. Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?
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