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a. How can a person add value to themselves?
b.Personal branding is not necessary. Discuss.
c. Discuss four main steps involved in personal branding.
d.In which ways would you say that poor personal branding can affect an individual’s career development?
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- 10 Branding can add consumer value to a product. Select one: a. False. b. True.How is cultural branding distinct from other forms of purpose branding? a) It focuses on improving customer lives in a meaningful way b) It focuses on consumers’ cultural values (i.e., core principles and values of a cultural group) c) It challenges established norms and ideologies d) It promotes social changeOffer a brief overview of Unilever as a parent brand; and Discuss how the company ethos, purpose, and culture are also presentwithin "DOVE" the selected brand. (400 words)
- e) Do you think giving the chocolate bar a brand name was necessary for its success? Justify your answer. Revision checklist In this chapter you have learned: to identify the four elements of the marketing mix o about the role of product decisions in the marketing mix o what makes a product successful o the costs and benefits of developing a new product owhat is meant by brand image and how this can influence sales and custom loyalty e about the role of packaging o to draw and interpret a product life cycle e about the different stages of the product life cycle and how they can influen marketing decisions e to suggest different ways to extend the product life cycle. DW-test your understanding with the revision questions on the CD-ROM.Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact. How can people use the internet and social media to build their personal brands? detail pleaseBrand name selection it should be about the product's benefits and qualities. Agree O Disagree Developing strategies for growth and downsizing will a focus on businesses and products in the future. O Agree Disagree Concentrated marketing includes local marketing and individual marketing. O Agree Disagree
- At the very least, the identifies the product or brand. It might also describe several things about the product and promote the brand. Select one: O a. line extension O b. social marketing O c. label d. specialty productDiscussion Question #1: Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples. Discussion Question #2: How you can differentiate between brand extension and line extension? Discuss with the help of examples.(1) Citing specific examples, how has branding helpedyou as a consumer? Think about the assurance youhave in buying a known and trusted brand, forexample. (2) Think about some of the consumerproducts you buy frequently, such as cereal,painkillers, or snack foods. Do you appreciate therange of choices available to you when you shop forthese items, or do you wish that companies wouldnarrow the options to a handful in each category?Why?
- i need this urgently .... how important is color choice in branding, and what impact can it have on consumer perception“A great brand is a story, that’ s never completely told…” [Scott Bedbury] - Evaluate and comment this sentence from the perspective of a brand1. What is the product being advertised? 2. What does the advertisement say about the product? 3. What message does the image communicate? EO executive optical Don't be a loser Have your eyes checked. FI **