Soft drink

COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES Guided By: Submitted By: Dr. Syamaprasad Datta Tamoghna Chatterjee (Professor) Roll No.: (0641471706) [pic] Certificate This is to certify that the project entitled “A Comparative study on consumption patterns of Soft Drinks and Fruit Juices” done by Mr. Tamoghna

Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have

sell candy and sugary soft drinks. The reason is because It could raise money to help get things fixed around the building students will be satisfied. It would increase the amount of students that will buy candy and sugary soft drinks. Although selling candy and sugary soft drinks may be unhealthy, It could also brighten up student’s day. It could also increase how much money the students are giving for the candy and sugary soft drinks. Selling candy and sugary soft drinks can reduce problems around

making a move. Porter’s five forces model provides a comprehensive framework that can be used to evaluate how intense the competition is in the industry. The soft drinks industry is an industry that is very profitable but also exhibits cut throat competition. Coca-Cola and Pepsi companies are the players with much dominance in the soft drinks industry. This paper explores the competition between Coca-Cola and Pepsi companies dubbed cola wars in the context of Porter’s five forces model. Threat of

that children are one of the heaviest consumers of soft drinks, and over 50% of children above 8 years of age drink sodas daily, and a third of teenage boys in The United States of America drink at least three cans of soda pop a day. It is obvious that soft drinks are a great factor that leads to diabetes and obesity, but it is dreadful to know that over “60% of all public and private middle schools and high schools nationwide now sell soft drinks with the aid of vending machines and soda dispensers”

Entering the Soft Drinks Industry in India Global and International Business Contexts Word Count: 2896 Contents Contextual Analysis: Page: 3: Background to India: Page 3: Porter’s National Diamond: Factor Conditions Page 3: Porter’s National Diamond: Demand Conditions Page 4: Porter’s National Diamond: Firm Strategy, Structure and Rivalry Page 5: Porter’s National Diamond: Related and Supporting Industries Page 5: Porter’s National Diamond: Role of Chance Page 5: Porter’s

Coca-Cola is a carbonated soft drink sold worldwide, in grocery stores, supermarkets, resturants, cafes, vending machines and at many other places. As far as the company data are stating, it is known that the drink is sold in more than 200 countries worldwide. However, It is produced by The Coca-Cola company which was originated in Atlanta, Georgia, USA and still there. The brand is simply referred as Coke or Cola in European countries and American states. Originally, the drink was invented as patented

1. Abstract The soft drinks industry consists of the production and distribution of non-alcoholic, carbonated and sweetened water-based drinks that are canned or bottled. It does not include other non-alcoholic beverages. With Porter’s Diamond Model theory, competitive advantages and disadvantages of Pakistan’s soft drinks industry will be analyzed. 1.1 Porter’s Diamond Model 2. Analysis of the attractiveness and competitiveness for the Soft Drinks industry in Pakistan 2.1 Factor Conditions

have seen the classic Cola-Cola logo. Recently, a new advertisement has leaked to the public, typically seen on t-shirts. Although the advertisement appears in the classic Coca-Cola format, it boldly proclaims a different “product” than the popular soft drink. In a non-blasphemous analogy, the strange t-shirt ad celebrates both Coca-Cola and Jesus Christ 's Presence in Holy Communion. Before even an in-depth look at the advertisement, one may be quick to conclude that the t-shirt bashes the mundanity

and Pepsi originally operated primarily in the carbonated soft drink (CSD) industry, but have started to expand into other relatively similar markets, such as beverages that are non-carbonated. The soft drink industry during the time of this case is changing rapidly and forcing powerhouse carbonated soft drink companies like Coca-Cola and Pepsi to find new ways to adapt and compete with the rise of non-carbonated drinks and healthy drink alternatives. Below we will break down the industry using Porter’s