You have recently been appointed sales manager of a company selling used cars.  Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce.  At present they are paid a straight salary, the size of which is dependent on the length of service.  Outline your thoughts regarding how you would approach this situation. Write a research and findings base on Compare industry norms, in terms of sales and compare with present results.  Compare industry sales average and the present level of sales.    Discuss the possible causes

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.