You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Demographic

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Demographic
Demographics
Age range
• Gender
Race or ethnic origin
• Level of education
Occupation(s)
Household income
range
• Where do they live
Religion
Transcribed Image Text:Demographics Age range • Gender Race or ethnic origin • Level of education Occupation(s) Household income range • Where do they live Religion
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