You are working on a project at a business communications company, which includes employees who work at the central office and at a satellite office in a different state. The team is working with clients from a health services company on a public relations (PR) campaign. Throughout the campaign, the team will produce text-based documents and visual media for the PR campaign, and then the clients will review, make suggestions for revisions, and add content as needed. Quick turnaround is needed for tasks to be completed by the entire team (employees and clients). For the past six weeks since the project started, the employees and clients have been communicating largely through email with attachments, sending documents and media back and forth for review. However, the clients have been giving mostly short replies to emails, in which requested details are missing from the replies, the communication has been misunderstood by the clients, and/or individual questions are not fully responded to by the clients. Subsequently, the project team is not working productively with the clients and milestone deadlines are being missed or not fully completed with the desired goal.    What are the key messages to communicate to the entire team and what strategies should be used to do this?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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You are working on a project at a business communications company, which includes employees who work at the central office and at a satellite office in a different state. The team is working with clients from a health services company on a public relations (PR) campaign. Throughout the campaign, the team will produce text-based documents and visual media for the PR campaign, and then the clients will review, make suggestions for revisions, and add content as needed. Quick turnaround is needed for tasks to be completed by the entire team (employees and clients). For the past six weeks since the project started, the employees and clients have been communicating largely through email with attachments, sending documents and media back and forth for review. However, the clients have been giving mostly short replies to emails, in which requested details are missing from the replies, the communication has been misunderstood by the clients, and/or individual questions are not fully responded to by the clients. Subsequently, the project team is not working productively with the clients and milestone deadlines are being missed or not fully completed with the desired goal. 

 

What are the key messages to communicate to the entire team and what strategies should be used to do this?

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