With several of your classmates, create a new prod- uct in a category that most college students buy reg- ularly (e.g., toothpaste, shampoo, pens, pencils, soft drinks-anything that interests you that might be sold through a drugstore like Walgreens). Make up a new brand name and some creative features and benefits of the new product you come up with.

With several of your classmates, create a new prod- uct in a category that most college students buy reg- ularly (e.g., toothpaste, shampoo, pens, pencils, soft drinks-anything that interests you that might be sold through a drugstore like Walgreens). Make up a new brand name and some creative features and benefits of the new product you come up with.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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