Which of these could explain a situation where the percentage of recent users of a particular product is significantly lower than the percentage of shoppers who have tried the product? Question options: Something might be wrong with the product that discourages repeat buying. Delivery delays prevent recent buyers from actually using the product. There isn't enough social media buzz about the product. Advertising has failed to remind people of the wisdom of buying the product. Social media buzz is hyping the product heavily.

Something might be wrong with the product that discourages repeat buying. there may be a problem…

Answered: Which of these could explain a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of these could explain a situation where the percentage of recent users of a particular product is significantly lower than the percentage of shoppers who have tried the product?

Question options:

	Something might be wrong with the product that discourages repeat buying.
	Delivery delays prevent recent buyers from actually using the product.
	There isn't enough social media buzz about the product.
	Advertising has failed to remind people of the wisdom of buying the product.
	Social media buzz is hyping the product heavily.

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