Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DYMP
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3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply.

Group of answer choices

Buying this product will make me look cheap to my friends who all have spent more money.

The product is of low manufactured quality.

This company just wants to make a lot of money.

Buying this product would make me look pretentious — like a rich snob — trying to show off my money.

This product isn't worth the price they're asking for it.

The consumer cannot trust the product to deliver all the value it claims to give them.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing