Which of the following is FALSE? The federal government is the largest producer of marketing facts All businesses share a common problem of needing information The principal task of marketing research is to increase profit Marketing research is only one of the aspects of a marketing strategy
1. Which of the following is FALSE?
The federal government is the largest producer of marketing facts
All businesses share a common problem of needing information
The principal task of
Marketing research is only one of the aspects of a marketing strategy
18. Pamela, a makeup influencer on is curious to know what kind of content is most pleasing to her viewers. To do so she asked them to post their ideas in the comments section below her videos. She also looks at evaluating her different videos based on the number of likes.
Pamela can be said to be exploring...
- a discovery-oriented decision problem
- normal thinking
- both discovery- and stragey-oriented decision problems
- a strategy-oriented decision problem
- serendipitous discoveries
19. Which of the following statements is FALSE?
A "problem" confronting a company might also be viewed as an opportunity, and vice versa.
Misdefining the problem or opportunity can produce disastrous results for companies
The best way to avoid researching the wrong problem is to delay the research until the problem is properly defined
Under normal circumstances, poor problem formulation can be rescued by more sophisticated statistical analyses
A research problem is merely a restatement of the decision problem in research terms, from the researcher’s perspective
20. One key to effectively using prior marketing research projects as secondary data sources is
using only the learnings from projects conducted by commercial research companies, in order to avoid internal bias
selecting only those projects that addressed the current problem
using only project results that were generated by laboratory experiments
always using project results in isolation, in other words, not confusing the issue by combining results from various projects
combining key learnings on related topics in order to arrive at synergistic learnings
21. Unstructured data may comprise images, videos and even Tweets
True
False
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
