When it comes to market segmentation and target marketing, all of the following are correct with the exception of Targeting a young female business executive who lives in the suburbs of Toronto involves only geographic segmentation. Marketers refer to the target market profile when making decisions regarding both the product attributes and the advertising messages developed to promote the product. A brand is "democratized" if customers can control the marketing of the brand through an online consumer voting process. Technology is an important factor in the growth and adoption of direct segmentation and behavioural marketing. Real estate companies and mortgage companies tend to use behaviour response segmentation over traditional mass media.

When it comes to market segmentation and target marketing, all of the following are correct with the exception of Targeting a young female business executive who lives in the suburbs of Toronto involves only geographic segmentation. Marketers refer to the target market profile when making decisions regarding both the product attributes and the advertising messages developed to promote the product. A brand is "democratized" if customers can control the marketing of the brand through an online consumer voting process. Technology is an important factor in the growth and adoption of direct segmentation and behavioural marketing. Real estate companies and mortgage companies tend to use behaviour response segmentation over traditional mass media.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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