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- Alyiah works as a marketer for the California Seashell company, which is opening a new store with new product offerings. Alyiah is working on a marketing campaign plan for this new store and has finished her promotional mix and detailed budget portion of the campaign plan. She turns her attention to the communication action plan and is creating the template to capture all of the pertinent information. Which types of information should Alyiah make sure to include in the communication action plan? A. timing, brief desceiption, marketing integration activities, owner, follow-up B. Activity type, audience, owner, follow-up, cost C. timing, activity type, brief description, audience, ownerYou are required to use the following topic, which will guide your research, in your territory:Social Media and Customer Satisfaction ……..Before commencing your research, please post your topic in the discussions area for constructivecriticism from your peers. Once you have finalized your topic, you will be required to put forward‘a proposal’ to discuss how you intend to proceed with an investigation of the selected topic. Theideas expressed in your proposed document will be used to develop your final report.Format - Please format your paper with a separate title page. Include your name, title, and date;you should also use the APA 7th Edition to format your paper. Pay attention to your margin andline spacing requirements, page numbers and other appropriate formatting. Remember to includeall the headings as included in your course material, and as discussed in the synchronous sessions. Description and Instructions:You are required to use the proposal which you have previously completed…Subject : Business Communication Need explain answer of this Q1: The survival of the business world lies in using different types of reports. How significantly they play their role in uplifting their position in the company's growth
- You are required to write an essay in which you explain the marketing communication planning framework. In your essay make sure that you use integrated examples to show your understanding. Your essay should cover the following aspects Introduction Explanation of the term marketing communication Why marketing communication planning is important The marketing communication planning framework. ● ● ConclusionFor this topic, the assignment will focus on building your skills in writing business messages through promoting a particular product. Kindly make sure to do the first activity (A) and elaborate your answers by answering the second part (B). Scenario: You work for Company XYZ and you are assigned to work with the marketing team dedicated to a line of baby products. Write a 50-word description for a new product, an eco-friendly baby diaper. Create a name for this eco-friendly diaper. Be sure to mention the feature and details about the product, and how it is different from other leading diaper brands. Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know? Make sure to check the template provided, attached in MSWord format.11. Your close friend told you about an important meeting with executive directors within the company where he will get a chance to present his new idea (having an organic product) to persuade them to approve it and assign a certain budget. He was so excited as he learned about using AIDA model in his recent workshop in “Business Communication”. However, the meeting didn’t go as planned. The meeting did not go well even though he tried his best to adopt AIDA model. Your friend did not understand that there is a disadvantage of using AIDA model which is: * A.The message talks with the audience, not at them B.The message is multidirectional C.The message cannot be effectively sent over email D.The message is built around long-term relationships E.The message is built around a single event
- Although all scenarios and situations in PR have unique differences they demonstrate the importance of knowing stakeholders. Why is this? O Stakeholders are disruptive and understanding them can help a PR practitioner cover up any negative issues about the organisation. Stakeholders are the publics to whom an organization is accountable, but it is only necessary to know about two primary stakeholders. O Stakeholders have little influence on the reputation of an organisation and the course of events for a campaign Stakeholders are a guiding influence for an organisation that PR practitioners need to identify and understand in order to develop successful campaigns.A health club is offering special rates to all incoming freshman at a local college. The health club's marketing director will send out a formal communication to all the incoming freshman parents prior to the start of the fall semester. Which form of communication should the marketing director use? memorandum O instant m sage O short message service text message letterou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara business to improve their sales.
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