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- Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.please provide long answers and explain everything. What is your strategy to increase sales? What is your target market(s) to achieve the objective and why were they chosen? Describe them using demographic, psychographic and lifestyle descriptors.
- Who are the target market of apple watch? and what is the main marketing objective of apple watch?If you were the head of the marketing team at Chloe Handbags, what direction would you provide to your team regarding the following items: How would we determine if our consumers will be drawn to higher-end handbags? How would we introduce a higher-end handbag to our product line? At what point would we recommend a go- or no-go decision whether to introduce these high-end handbags?For the Ring secutiry device, choose one growth strategy for this product: market penetration, product development, market development, and diversification. Provide reasons for your choice and how the company can achieve these objectives.
- Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might go about implementing a program that addresses customer lifetime value.Explain what a marketing manager should always be mindful of, before passing the sponsorship programs.Suppose you are the brand manager for ‘ZING”, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.
- What do you think will trigger the consumers response the campaign of pizza mia?You are marketing manager for a noodle company. Your company is launching a new noodle soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient. Define target market, discuss and suggest a potential target market for new ‘Amazing Thai” noodle.Choose a product, develop a marketing mix, competitve advantage, pricing, media strategy You will need to choose a product that you would like to market: Using the Internet, you will need to develop all of the following: 1: A marketing mix and a competitive advantage for the product 2: A consumer survey designed to help determine the marketing mix and competitive advantage 3: A product line with at least two additional products in your line 4: A pricing strategy, a price, and a rationale explaining the price of each of your products Remember to consider turnover, competition, and elasticity of demand in your strategy 5: A contingency plan in case your product does not sell at the initial price along with a rationale for your plan 6: A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used Remember to specify the advantages of the chosen media, frequency, and continuity to be used