What is the best way to convince consumers to buy the product? b) What should be the main message of the marketing campaign according to their target audience?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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A backpack company from Columbia is trying to expand their market into the UK. 

a) What is the best way to convince consumers to buy the product?

b) What should be the main message of the marketing campaign according to their target audience?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing