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What is Apple's business-level strategy?
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- Explain why have no competitors caught up with Apple? Do you think Apple can sustain its success with so few products? What would you ask Apple to design next and why?What are Coca-Cola's competitive advantages?What is the reason that Wholesalers are the most misunderstood of marketing intermediaries?
- How is building a brand in a business-to-business context different from doing so in the consumer market?How does advertising intend to shift demand? How does it intend to change the elasticity of demand?Westchesser Gloves is a monopolistically competitive firm that sells leather gloves. Use the graph to highlight the area of profit or loss and answer the questions, Price per pair (5) 10 20 Marginal profit or loss: $ Aver co Pairs of gloves (in thousand) Demand 70 80 90 100 Profit or loss Calculate Westchesser's profit or loss at the profit-maximizing price. What will happen to the number of firms in this industry in the long run? Firms will enter this industry, increasing the price at which each firm can sell their gloves until firms begin to earn normal profits. O Firms will exit this industry, increasing the price at which each firm can sell their gloves until firms begin to carn normal profits. O Firms will exit this industry, decreasing the price at which each firm can sell their gloves until firms begin to carn normal profits. O Firms will enter this industry, decreasing the price at which each firm can sell their gloves until firma begin to carn normal profits
- Draw the graph of the product differentiation formula of Pepsi Industry.Think about how marketing might have evolved ten years ago if big data and predictive analytics had been around. How come this is the case?Economics As you read in the articles for Chapter 11, several brands are replacing their brand mascots. In 2021, the well-known Aunt Jemima brand transitioned into Pearl Milling Company. Why do you think it took so long for Pepsico to change the brand's name and image? How are consumers responding? Do you think the new name was well- chosen? Why or why not (be sure to use