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What effects do you think occur when it is revealed
via an FTC settlement that a firm was engaged in
deception?
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- Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?Explain the phases of exposure, attention, and comprehension that occur when an individual is shown a particular advertisement. Give an example of advertisements you have seen that have used anthropomorphism to sell products. How did you react to such advertisements? What is your opinion on how effective these advertisements have been in capturing your attention. Give an example of advertisements that have involuntarily caught your attention. Which aspect of the advertisement attracted your attention?What is selective exposure? Why do consumers engage in it?
- How can you spot fake online content?How can advertisers effectively target and engage consumers in an era of information overload and short attention spans?What specific marketing method would you consider the most effective? Describe in detail what marketing steps you would take to make the employees aware of the details of the health promotion program at your organization.