Use exponential smoothing with = 0.2 to calculate the forecast for April from the data below. Assume the forecast for January is 7.     Period Demand Jan 10 Feb 8 Mar 7

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Chapter6: Target Markets: Segmentation And Evaluation
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Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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  1. Use exponential smoothing with = 0.2 to calculate the forecast for April from the data below. Assume the forecast for January is 7.  

 

Period

Demand

Jan

10

Feb

8

Mar

7

 

 

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