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- Which of the following is a sales promotion tool? a) You tube videos b) Advertising c) Loyalty cards d) Door-to-door selling1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand equity, what else are the disadvantages of sales promotion? 3.Base from your own understanding, look for three examples of different product/brand in your home that uses sales promotion. (Attached photos here) 4.How does sales promotion help advertising and vice versa? 5.Is sales promotion part of advertising or is advertising part of sales promotion? Explain.Which of these promotional methods involve face to face communication with the customers? a) Public relation b) Sponsorship c) Online advertising d) Personal selling
- Which one among the following is most commonly used promotion method in business to business situation? O a. Advertising O b. Personal selling Oc Sales promotion Od. Publicity of stionv . In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?1 - Product advertising is often used to stimulate demand directly. TrueFalse
- 7. Choose True or False. For most organizations, marketing budgets are substantial, making promotional mix strategies of little importance. False Truewhy sales promotion works well for Routine Buying Decisions but personal selling and print ads work better for Complex/Extensive Buying Decisions( with examples)Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.
- Please create the following: Promotional Mix Strategy: - Sales Promotion - Personal Selling - Advertisement - Public Relation Note: details in the photo attachedWhich of the followings cannot be considered as an element of promotion mix companies? a. Integrated marketing b. Sales promotion C /Advertising and public relations D / Personal sellingDiscuss. How can a firm create a sense of urgency and excitement around sales promotion without resorting to gimmicks or false advertising?