Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. Which research strategy ( quantitative, qualitative, or mixed methods research design) is best suitable for this topic? Which instrument ( interviews, questionnaires, surveys) is best suitable to collect data based on the topic? What reserach quiestions are best sutiable?

Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. Which research strategy ( quantitative, qualitative, or mixed methods research design) is best suitable for this topic? Which instrument ( interviews, questionnaires, surveys) is best suitable to collect data based on the topic? What reserach quiestions are best sutiable?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.6: Classifying Data As Primary Or Secondary

Problem 1LO

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