Think of a social issue, widely held belief, or political position where change has occurred in your lifetime or where you would like to see change happen.  What kinds of persuasion and motivation were involved -- or would need to happen -- to produce measurable gain?  Explain your thoughts, drawing on one or more of the six principles of persuasion: Reciprocity - Reciprocity is the mutual expectation for exchange of value or service. Scarcity - Scarcity is the perception of inadequate supply or a limited resource. Authority - The principle of authority involves referencing experts and expertise. Commitment and Consistency - Relates to the social norm of honoring one's word. Consensus - The principle of consensus involves the tendency of the individual to follow the lead of the group or peers. Liking - We are drawn to people who are like us or who we perceive ourselves to be . . . given a choice, these are the people with whom we are likely to associate. Definition of Measurable Gain: A system of assessing the extent to which audience members respond to a persuasive message.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Think of a social issue, widely held belief, or political position where change has occurred in your lifetime or where you would like to see change happen.  What kinds of persuasion and motivation were involved -- or would need to happen -- to produce measurable gain?  Explain your thoughts, drawing on one or more of the six principles of persuasion: Reciprocity - Reciprocity is the mutual expectation for exchange of value or service. Scarcity - Scarcity is the perception of inadequate supply or a limited resource. Authority - The principle of authority involves referencing experts and expertise. Commitment and Consistency - Relates to the social norm of honoring one's word. Consensus - The principle of consensus involves the tendency of the individual to follow the lead of the group or peers. Liking - We are drawn to people who are like us or who we perceive ourselves to be . . . given a choice, these are the people with whom we are likely to associate. Definition of Measurable Gain: A system of assessing the extent to which audience members respond to a persuasive message.
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